MediaFunnel can be used to coordinate social media campaigns for companies. It can also be used to monitor the reputation of a brand via social media. PR agencies, newspapers, consumer brand companies, government agencies and even human resources departments can use MediaFunnel for functions specific to their goals. The app also allows multiple users within a single company. This makes it easier to manage and conduct social media brand awareness campaigns for large companies. Various employees can use the app without changing strategy or corporate tone of voice in a social media campaign.
MediaFunnel was founded in 2010 in San Rafael, California by entrepreneur Andreas Wilkins and Lexnet Consulting Group founder Steve Chipman. Now, the app's users include Google, IBM, Kaiser Permanente, Ergo Direkt and others. The original name of the app was TweetFunnel. It changed the name when the company decided to broaden its focus beyond just Twitter. In June of 2011, MediaFunnel was one of five apps chosen from 200 candidates to participate in the New York City IBM Global Entrepreneur SmartCamp, sponsored by IBM.
MediaFunnel allows users to basically run a social media campaign over Facebook and Twitter even on holidays when nobody at the company is at work. Scheduling, coordination and other functions allow users to create and input content for a social media campaign and then distribute it at optimum times. It also makes it easier to coordinate social media campaign among several employees without any overlap.
The app has a clean interface that makes it easy to learn. The right side of the screen has links to several different functions, such as Tweet and Post Scheduling, Social Media Monitoring. URL shortening, User Setup and more. When a user first clicks on these buttons, he or she is taken to the help menu and explanations of the functions. When a user explores MediaFunnel for the first time, he or she is guided by explanations at virtually every step of the way.
The registration process for MediaFunnel is as simple as possible. All you have to do is log in via your Facebook account, Google account, or just enter your e-mail in the box in the upper right corner of the app's main page. The process of adding new users, Brand monitoring terms and other customized additions is done after registration.
The app costs $5 a month, although customers are invited to call the company for quotes.
The app is recommended for medium to large companies. Corporations with high employee turnover or large staffs concerned with social media will be able to conduct smoother social media campaigns with this app. MediaFunnel allows multiple employees to contribute to social media campaigns while ensure there is no double-posting or double-tweeting. It also can help spread out the messages so they don't all come at one time.